The perfume industry is a crowded and competitive market, with new brands popping up every year. However, NOU is one brand that has managed to make a name for itself, thanks to its high-quality ingredients and unique, captivating scents.
Groomed by 20 years of industry experience in the fragrance business and inspired by the desire to create a brand that’s more natural than what’s commonly available, Anna Stawska founded NOU to create a line of fragrances that would stand out from the rest. The brand's commitment to quality is evident in every aspect of its products, from the carefully sourced and blended ingredients to the sleek and modern packaging.
The NOU Distinction
One of the things that sets NOU apart is its use of natural and synthetic ingredients to create complex and nuanced scents. While many fragrance brands have varying levels of natural scents, NOU blends both natural and synthetic notes to create affordable captivating fragrances with great sillage.
This approach allows NOU to use scents that are truly unique. Since some scents are not possible to extract from natural sources alone and some practices that extract natural scents are both expensive and unsustainable for the environment, NOU uses a perfect blend of both natural and synthetic ingredients to provide innovative alternatives for the fragrance market.
Sustainability & Social Responsibility
Another aspect of NOU that makes it stand out is its commitment to sustainability and ethical sourcing. The brand works closely with its suppliers to ensure that every ingredient is responsibly sourced and produced. This includes using recycled materials in its packaging and avoiding ingredients that are harmful to the environment or unethical to obtain.
For instance, the pearl used in the Vibes collection is pearl mica, a synthetic material commonly used to provide satin shine and purity for cosmetics. This replaces the use of natural mica, the mining of which is often riddled with issues of child labour and unethical mining practices.
Elegance in Simplicity
The attention to detail in NOU's products is apparent from the moment you open the box. Each fragrance is packaged in a sleek and modern bottle, with a minimalist design that reflects the brand's dedication to simplicity and elegance. The fragrances themselves are equally impressive, with a range of scents that are both modern and sophisticated.
Among the distinctive floral scents from the NOU line is Cherry Blossom, which exudes a scent of romantic freshness defined by a delightful mix of jasmine, roses and violets as it opens, and dries down to an intriguing blend of musk and wood. This is perfect for those looking for a delightful romantic scent.
Another exquisite scent is Jasmin, a sweet and tangy fragrance with notes of fresh lemon, sweet peach, neroli and orange blossom, jasmine, and honeysuckle. A sense of musk and a note of sunny amber are at the bottom of this fresh tangy fragrance. This fragrance is both feminine and fresh, and perfect for those looking for a sweet and citrusy scent.
Let NOU tell your Story
NOU's fragrances are designed to evoke your specific mood, persona, and story. NOU’s Pixie Dust, for instance, invites sunny spirited folks looking to energize their days with the magic of mandarin. For moonlight maiden personalities, Aqua Splash’s light and airy lychee complements your cool laid back mood. This attention to detail, to your every emotion and mood, makes each NOU fragrance a work of art, and adds to the overall experience of wearing NOU's scents.
Overall, NOU is a brand that is definitely worth checking out if you're a fragrance lover looking for something unique and high-quality. With a range of intriguing scents and a dedication to quality and sustainability, this brand is definitely one to watch in 2024.
Check out Eastern Scent's NOU Collection for the best scent for you!